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''Will It Blend?'' is a viral marketing campaign consisting of a series of infomercials demonstrating the Blendtec line of blenders, especially the powerful ''Total Blender''. In the show, Tom Dickson, the ''Blendtec'' founder, attempts to blend various unusual items in order to show off the power of his blender. Dickson started this marketing campaign after doing a blending experiment with a box of matches.〔''Esquire''. (Will it Blend? )〕 ==Structure== At some point during the blending process, a subtitle appears stating whether or not the particular items are safe to blend at home. Golf balls, marbles, cell phones and cubic zirconia, for example, are not safe. These show the subtitle "Don't try this at home". On the other hand, 24 credit cards, ice, and a McDonald's Big Mac Extra Value Meal are safe to blend. These show the subtitle "Please try this at home." He usually starts the blender after he says "I'm going to press the () button." While the item is being blended, Dickson smiles and waits. When the process is finished, Dickson frequently warns viewers not to breathe the smoke or dust that results when blending unsafe items by saying "() smoke, don't breathe this!" At the end of each video, the contents are emptied out onto a work top, at which point the subtitle "Yes, it blends!" appears. One of the most famous ''Will it Blend?'' creations is the "cochicken",〔John Mangan, ("Can he blend it? Yes he can" ), ''The Age'', October 8, 2007.〕 which is half of a chicken (cooked, usually rotisserie) blended with 12 fluid ounces of Coca-Cola (without the can). Although the show's example was blended with the bones (and thus was disclaimed as unsafe to eat), a boneless version was made on NBC's ''Today''〔Rachael King, ("Business goes straight to video" ), ''BusinessWeek'', January 16, 2007.〕 and served to Meredith Vieira. Popular fan requests for the show include blending either another blender or a crowbar. It is highly unlikely that either would blend, and this probably means that neither would even be attempted, because of the nature and purpose of the show—marketing Blendtec products. A demonstration video featuring the anticipated crowbar was interrupted by a cell phone, to which Dickson responds by stuffing the entire crew's cell phones into the blender and blending them instead. A clip showing Dickson struggling to blend a crowbar can often be seen in the opening of earlier episodes. On the episode airing December 21, 2012 (Entitled: "Will it End?"), Dickson attempted to blend his Blendtec Total Blender with the new Blendtec Designer. Only footage of the blender base being blended was shown before a testcard was shown, effectively ending the video. The show has attempted to blend increasingly unlikely items, such as a six foot garden rake and a sealed can of soda. Between January 24 and 30, 2007, ''Will it Blend'' was shot at a different location. On the April 3, 2007 episode, Dickson placed a camcorder in the blender, giving viewers a first-person look inside the container while being blended. Shortly afterwards, the production team, Kels Goodman and Ray Hansen, attempted to return what was left of the camcorder to Best Buy, with no success.〔(YouTube - Will It Blend? Video Camera Part 2: The Return )〕 On the July 10, 2007, episode, an iPhone played the video intro before being blended. The resulting remains of the iPhone (which consisted of powder and a mangled metal frame), along with a brand new Blendtec blender and a DVD compilation of the commercials, were put up for auction on eBay and sold at US$901 (which was given to charity). This was repeated with an iPhone 3G on the July 11, 2008, episode, with the eBay auction including a "Will It Blend" t-shirt, an autographed jar (holding the blended remains of the phone), the box the iPhone came in (including the earphones), and a brand new Blendtec Total Blender.〔(【引用サイトリンク】 Will It Blog - The Blended Remains of an iPhone G3(sic)... )〕 On the April 5, 2010, episode, an iPad was blended after being smashed to fit into the blender.〔(【引用サイトリンク】 Will It Blend? - iPad )〕 The number of views this video received prompted Dickson to set up a contest on blendtec.com to give away either the shredded or the boxed iPad. Each comes with a free Blendtec blender. On the June 25, 2010, episode, an iPhone 4 was blended.〔(【引用サイトリンク】 Will It Blend? - iPhone 4 )〕 Following this, a "Blend my Phone Contest" was announced, the prize being a new iPhone 4 with a 2 year contract paid by Dickson and, as the name of the contest indicated, your old Mobile phone blended. The winner, announced on July 12 that year, was Ashley S. from Portland, Oregon. One of the most extreme episodes featured Dickson placing six Bic lighters in the blender. In a matter of seconds, the mixture of butane, metal and plastic ignited into a ball of fire inside the container. The scene was exaggerated by the addition of nuclear explosion film footage before one of the production crew sprayed a fire extinguisher on the still-operating blender. Some episodes are produced to coincide with certain events. For example, three episodes aired during the weekend of Super Bowl XLI. Because of trademark restrictions, the words "Super Bowl" were substituted with other words such as "Super Sunday," "The Big Game" or "That Last Football Game." The first episode had Dickson blend a smoothie out of salsa, tortilla chips, Buffalo wings and some Budweiser.〔(YouTube - Will It Blend? - S * * *r B * *l Smoothie )〕 The second and third episodes used two blenders to predict the outcome of the Super Bowl by blending miniature helmets (AFC vs. NFC)〔(YouTube - Will It Blend? - S * * *r B * *l Conference Blend-Off )〕 and foam footballs (Indianapolis Colts vs. Chicago Bears).〔(YouTube - Will It Blend? - S * * *r B * *l Blend-Off )〕 To coincide with the release of the film ''Transformers'', Dickson blended the ''Transformers'' toys Bumblebee and Swindle before challenging two of his grandchildren to transform the remains.〔(YouTube - Will It Blend? - Transformers )〕 When Dickson learned that The Beach Boys did not win ''Esquire Magazines 2007 Esky Award, he blended the trophy.〔(YouTube - Will It Blend? - Esky Award )〕 He also blended the music/rhythm video game ''Guitar Hero III: Legends of Rock'' after finding no Beach Boys in it, and the first-person shooter ''Halo 3'' after two of his grandchildren beat him in a multiplayer game. To celebrate the release of Weezer's 2008 album, Dickson blended a copy of the CD with a can of pork and beans (a reference to the album's first single, as ''Will It Blend?'' is among the internet memes referenced in the song's video). Dickson also blended the Wii Wheel after breaking it during a game of ''Mario Kart Wii'', and a ''Grand Theft Auto IV'' disc because the 1968 Mustang GT 390 (like in Bullitt) was not included in the game. His other notable blends include blending various gadgets, and blending Justin Bieber's music CD, along with DVD of his movie and his action figure, followed by action figures of teenage girls and a unicorn. While blending it, Tom sarcastically describes Bieber as "legendary" and adds that no legendary music artist is actually legendary without being blended. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Will It Blend?」の詳細全文を読む スポンサード リンク
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